How Small Businesses Learn to Be Green In Business

Exxon Mobile The Environmentalists!

by Chuck Peavey 10. November 2011 21:34

Exxon Mobile Creates Green U.S. Recycling Jobs

S.R. Wilmington heading to Seattle

That's what the news release by Basel Action Network (BAN) announced on November 8th, 2011. It's really an exciting development for the environmental community and a great example to the business community.

See, usually, these ships are sent to India and basically cut up and dropped in the ocean by children making less than $1.00 per day. In this case, skilled workers at a Seattle Shipyard are going to expertly detoxify the components, dismantle it and recycle as much of it as they can.

This means the jobs and the natural resources like steel and copper will stay here in the U.S. and the toxins won't be dumped into the ocean.

Environmentalists Are Not Happy

So I come from the business world. I see things like the Exxon oil spill in Alaska and the BP Oil spill in the Gulf of Mexico and think someone needs to get their act together. When I see Exxon doing something like this, I think it's a sign, that Exxon is in fact getting their act together.

But several of my Environmentalist friends don't agree. The believe it's a scam or some attempt at Greenwashing. They believe it's definitely too little too late and they're not going to accept this as a valid attempt by Exxon at being more eco-friendly.

The Green In Business Truth

Changing the nature of a business is not easy. It's like turning a ship. The bigger the ship, the longer it takes to turn and the more space it needs to turn. To take the metaphor a step further, when turning a really big ship, if something gets in the way, it's going to get run over. Small course corrections are difficult.

Businesses are made up of people. Actual living, breathing human beings who are not always perfect. Because of this, when a decision is made at the top, it can take a while to get to the people at the bottom of the chain of command.

This move 

If you're a treehugger and you're reading this, don't forget that Exxon may have provided the oil used to generate the electricity you're using to read this document on your computer. If you didn't need the energy that comes from the ground, they would be out of business... don't believe me, ask a buggy whip salesman. Oh, wait, we don't need buggy whips Exxon is a big step, possibly the place where they are saying, "We are going to become more sustainable!" The real question is what happens with the next ship!

I'd like to suggest that when a business takes on a more sustainable approach to any issue, they should be applauded.  I often say, "Going Green doesn't happen overnight, it's a matter of progressive implementation." Exxon is a big ship who actually own ships. Let's see what their next step in sustainability may be. 

For more on how you and your business can make a difference, come visit me at

Chuck Peavey
Be Seen As Being Green

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Categories: Green in Business

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