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How Small Businesses Learn to Be Green In Business

Green Marketing Guidelines of the FTC

by Chuck Peavey 25. October 2012 05:04

Federal Trade Commission Ruling Green

Tearing It UpThis may come as a surprise to my Treehugger friends but I couldn't be more delighted that the Federal Trade Commission is taking an interest in green claims and green product claims. In fact, a big reason for creating GreenCertifiedWeb.org in the first place is that I wanted to help clean up the miss that is dishonest green marketing (Greenwashing). More...

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Categories: Green in Business

Procter and Gamble - How to Be Green

by Chuck Peavey 21. October 2010 16:57

What is Ecology?

To me, this is exciting. Procter and Gamble have setup a web site called "Future Friendly" to help consumers learn more about how to be green. I read about it in an article at Advertising Age. Personally, I'm excited because I agree the biggest problem with becoming more ecologically sustainable in this country is a lack of education about what it means to be. More...

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Categories: Being Green