Federal Trade Commission Ruling Green

This may come as a surprise to my Treehugger friends but I couldn't be more delighted that the Federal Trade Commission is taking an interest in green claims and green product claims. In fact, a big reason for creating GreenCertifiedWeb.org in the first place is that I wanted to help clean up the miss that is dishonest green marketing (Greenwashing). More...

Beach Clean Up

Last Saturday, I was invited to help with a beach cleanup with the SurfRider foundation. Not generally my cup of tea (so to speak) but a tremendous opportunity to meet people who know a whole lot more about the plastic in the ocean than I do and let's face it, plastic in the ocean is probably my biggest passion right now.

Together we collected about 35 pounds of garbage. I personally added less than 1/2 pound but in my defense, I collected nearly 100 cigarette butts which tend to be labor intensive and very toxic containing such wonderful chemicals as Benzopyrene (carcinogen), Arsenic, Acetone, Formaldehyde and Ammonia. They are such a big issue even ABC News had something to say about it. More...

Plastic in The Ocean, Businesses Are The Key

Anyone who knows me knows I'm passionate about a lot of things but nothing is more important to me than helping people learn about the plastic in the oceans and the fact that we need to do something about it. Also, I believe the Entrepreneurs and small business owners are the key to economic recovery as well as the key to solving this problem.

We like to believe the world is a great big place and it just works in spite of anything we might do but that's not the case. In reality, the Oceans are the key to everything that makes it possible for us to survive here. It provides us with oxygen, it cleans carbon out of the air and other parts of the ecosystem. It provides us with food and other resources. In many ways and for many people, the ocean is the key to the bottom level of Maslow's Hierarchy of needs.More...

If Technology is The Key to Being Green…

I’m deviating from my usual Green in Business theme today… well, maybe not! Because let’s face it, the easiest way to stop using all that paper and sitting in traffic for hours and hours a day is to work from the comfort of your own home on a computer, a “home” computer! And, that brings me to my point. More...

Exxon Mobile Creates Green U.S. Recycling Jobs

That's what the news release by Basel Action Network (BAN) announced on November 8th, 2011. It's really an exciting development for the environmental community and a great example to the business community.

See, usually, these ships are sent to India and basically cut up and dropped in the ocean by children making less than $1.00 per day. In this case, skilled workers at a Seattle Shipyard are going to expertly detoxify the components, dismantle it and recycle as much of it as they can. More...

12 Years Making Eco-Friendly Businesses

Of the last 12 years, I’ve been building custom web sites through my company Universal Net. It’s no secret that I believe technology is the key to getting us beyond the excessive use of natural resources that are so critical to our future survival. More...

Green Running Events

There’s a new race organizer in town; Heather Heath, founder of Green Running Events.

The concept is easy, put on 5K races around the Los Angeles area and structure them so they have the least amount of impact on the environment.

You’d think it’s a no brainer but you’d be amazed how much paper, plastic and glass ends up in the landfill after an event like this.

Now may be a good time to mention that www.GreenRunningEvents.org is a Green Certified business through www.GreenCertifiedWeb.org and we’re proud to have them. More...

The John Muir

John Muir was an explorer back around 1900 and he really thought a lot of the High Sierra Mountains. So much so, he made it a point to bring about the preservation of Yosemite National Park and in 1892, became one of the cofounders of the Sierra Club.

I think the most important thing about John Muir was how much he valued the vast beauty of the wilderness and believed it was important for people to see what it had to offer so they would know it was (and still is) worth protecting.

The John Muir Trail

Depending on who you talk to, the John Muir Trail (JMT) is 211 to 236 miles. Construction began about a year after John Muir’s death and the region he spent most of his life exploring. More...